Founded twenty-one years ago at the intersection of popular culture and politics, Rock the Vote has registered more than five million young people to vote and has become a trusted source of information for young people about registering to vote and casting a ballot.
Rock the Vote’s use of music, popular culture, new
technologies and grassroots organizing to motivate and mobilize young people in
the USA to participate in every election, is with a goal of seizing the power
of the youth vote to create political and social change. The Millennial
Generation is diverse and huge in number, making up nearly 1/4 of the entire
electorate in 2012. This is both the
challenge and the opportunity. Rock the
Vote is dedicated to building the political power of young people by engaging
them in the electoral process, urging politicians to pay attention to issues
that matter to young voters, and protecting their fundamental right to
vote. The goal is to reinvigorate the
USA’s democracy and redefine citizenship for a generation in 2012 and beyond.
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